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writing Relevant content writing Relevant content writing resources Relevant content writing quotes Creative content writing Structure for content Readability for content Resources on blog post length Quotes on blog post length Scannable web copy Content writing resources Content writing quotes Email writing Why email writing? Subject lines Resources on subject lines Quotes on subject lines Target your email Quotes on targeted email Feature story structure Short, readable emails Quotes on readable emails Scannable emails Quotes on how to write scannable email Resources on email writing Quotes on email writing Microcontent Skimming, scanning, reading Resources on skimming, scanning, reading Quotes on skimming, scanning, reading Bulleted lists Quotes on bullets lists Callouts, pull quotes Quotes on pull quotes and callouts Captions, cutlines Quotes on captions Decks, summary blurbs Headlines Benefit headlines Feature headlines Web headlines Quotes on web headlines Quotes on headlines Links, buttons Quotes on links Subheads Quotes on how to do subheadings Resources on display copy Quotes on display copy Persuasive writing What’s in it for me? Quotes on WIIFMs Write about benefits Quotes on verbs Quotes on benefits Write to, about You Quotes on ‘you’ writing Quotes about persuasive writing Public relations writing Target readers with PR writing Relevant releases quotes Organize PR writing Leads for releases Press release first paragraph Quotes on press release leads Quotations Quotes about public relations quotes Readability for PR Quotes on ideal press release length Headlines, display copy for PR Headlines for releases Resources on press releases Quotes on press releases Readability Why readability? Information overload Information overload quotes Message length Why short content Measure A.R.T. Tighten your story angle Resources on writing short content Quotes on writing short content Paragraph length Quotes on paragraph length Writing with statistics Quotes on writing with statistics Sentence length Resources on short sentences Quotes on good sentence length Quotes on how to write a simple sentence Passive voice Quotes on the passive voice Word length Quotes on short words Jargon Quotes on jargon Adjectives & adverbs Quotes on adjectives & adverbs Readable Resources on readability Quotes on readability Conversational copy Quotes on conversational business writing Storytelling and creative writing Concrete details Why concrete details? Types of concrete detail Quotes on concrete details Description Quotes on scent Human interest Quotes on human interest Metaphor Why use metaphor? Complex copy Creative comparisons Simplify stats Cut clichés Metaphor writing Resources on metaphor Quotes on metaphor Storytelling Why is storytelling important? Find stories Storytelling research Elements of storytelling Storytelling structure Resources on storytelling Quotes on storytelling Wordplay Alliteration Resources on alliteration Balance Coin a word Resources on coin a word Quotes on coin a word Quotes on the etymology of words Rhyme Rhythm Quotes on using rhythm in writing Twist of phrase Quotes on how to use wordplay Resources on creative copy Quotes on creative copy Quotes on boring copy Web writing Why writing for the web? Quotes on why writing for the web Above the fold Quotes on above-the-fold content Tight web copy Quotes on tight web copy Scannable web copy Quotes on scannable web copy SEO for writers Quotes on SEO Quotes on SEO for releases Quotes on crafting good web writing Writing for mobile quotes Writing Writing process Creative process Quotes on creative process Read like a writer Resources on how to become a better writer Quotes on how to become a better writer Writing process Prewriting Research your story Research quotes Develop your story angle Organize your piece Quotes on prewriting stage of writing Writing templates Quotes on writing templates Writing structure Feature story structure Why features structure? Why feature structure? Feature structure examples Feature leads Nut graph Quotes on nut graph Background section Quotes on the background section Body Quotes on the body Conclusion Quotes on how to write good endings Transitions Quotes on transitions Other story structures Quotes on story structure Writing newsletter Current issue What others say Archives Blog Why us? About the trainer Contact Ann 1 quote, 1 stat, 1 tip & 1 tool for ‘addressing the envelope’ 1. Stat Some 68% of emails don’t get opened — let alone read. — a study by Nielsen Norman Group 2. Quote When it comes to email marketing, the best subject lines tell what’s inside, and the worst subject lines sell what’s inside.” — MailChimp 3. Tip How do you write subject lines that get opened? I use OmniSend’s subject line grader . It will help you write subject lines that focus on reader benefits and are short, scannable and professional. 4. Tool Learn more about writing great subject lines . Help your group learn to Get Opened With Stellar Subject Lines or Think Outside the Inbox . Schedule one-on-one or group coaching sessions . Facebook Twitter LinkedIn WhatsApp Tumblr Pinterest More Pocket Email Print Primary Sidebar May 09, 2024 Turn lame-ass quotes into snappy sound bites : 1 quote, 1 stat, 1 tip & 1 tool for writing quotes Put your story into a nutshell with the nut graph : 1 quote, 1 stat, 1 tip & 1 tool for cracking the nut Reach more readers with readable writing 1 quote, 1 stat, 1 tip & 1 tool for writing crisp copy Archives Training Webinars | Mini Master Classes Workshops | Master Classes Tools Wylie’s Writing Labs Free writing tips Subscribe to our ezine © Copyright 2024 · Ann Wylie · All Rights Reserved May not be duplicated and shared without author’s permission. Contact us...
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